EU at Your Door

Evaluated as one of the most effective EU outreach activities, EU at your door was composed of events such as discussions, concerts, talent shows, and trivia contests, that were developed, implemented, and recorded by BORAM. Government organizations, schools, entertainers, and citizens were recruited by BORAM to participate in 21 events that increased knowledge about the reform agenda and made government officials more accessible. BORAM produced radio, TV and print material for the campaign, organized media coverage, and monitored impact in the campaign that reached over 3 million people domestically.